A company’s value is often tied to the message it portrays to customers. But what happens when other companies try to take advantage of your brand?

Take the Philadelphia Eagles, for instance. The American football team wants to exclusively own the phrase: “Philly Special.” That was the trick play that helped them win the Super Bowl, and the Philly Special is, by far, the most talked-about play of the Super Bowl.

Watch the play here:

It is a gutsy move. In football-speak, it is a direct-snap reverse pass to quarterback Nick Foles, who usually throws the ball. But the coach gives the OK, and Foles tells his teammates the plan in the huddle.

The team lines up, Foles runs up the field. Tight end Trey Burton throws the football, and Foles catches it in the end zone for a touchdown.

“Play of the century”

Now, the phrase, ‘Philly Special,’ has turned into a city-wide phenomena. Bakeries are making Philly Special pastries. Some people are getting the words or even a sketch of the play tattooed on themselves.

And stores, like Ashley Peel’s Philadelphia Independents, cannot keep enough Philly Special T-shirts in stock.

“It’s the ‘Nick Foles play of the century,’ as I’m dubbing it from the Super Bowl,” Peel said. “It has a layout of the [specifics] from the play. We just got it in and we’re almost already sold out of it. It’s definitely moving well.”

It’s moving well, even as several entrepreneurs are competing to be awarded a trademark — in other words, exclusive rights — to the phrase.  Many of the businesses filed their own trademark applications ahead of the Eagles.

“I do have a client that’s applied for the mark, ‘Philly Special,’” said Philadelphia-based lawyer Nancy Rubner Frandsen.

She filed a trademark application on behalf of a company called Whalehead Associates. She can’t comment too much about the application without violating attorney-client privilege, but admits the phrase goes beyond a football play.

“Obviously it brings everyone together, it was our Super Bowl championship that brought it all about,” she said. “It’s got the term ‘Philly’ in it — from the trademark standpoint, it would be deemed to be descriptive. But then you combine it with the term, ‘Special,’ and it could make a very unique trademark.”

Some of the other businesses that want to trademark the term include a sandwich maker, a gift shop manufacturer … and the Philadelphia Eagles. The team was actually the last to file a trademark application. Even so, experts say, it’s likely the rights will be awarded to the Eagles.

Newsjacking

“This particular term, ideally, should belong to the Eagles,” said Dr. Jay Sinha, an associate marketing professor at Temple University in Philadelphia.

He added the phenomenon around ‘Philly Special’ is not the first time there’s been a rush to trademark a term after a big event, like the Super Bowl. And it’s even got a name: ‘newsjacking.’

“The term, newsjacking, means where a company rides or takes advantage of some event happening in current affairs and uses it for their own commercial purposes, especially for marketing in branding,” Sinha said.

For example, think of famous movie lines, like: ‘May the force be with you,’ from “Stars Wars.” When sequels are released, other companies often try to take advantage of the film’s popularity for marketing purposes, like an ice cream shop that posts a sign reading, ‘May the swirl be with you.’

“If there’s anything which is relevant in popular culture as well as the news, companies like to ride on it,” Sinah said.

In this case, it likely will be several months before the U.S. Patent Office announces who will be awarded the rights to the now famous phrase. By then, though, another Super Bowl will be approaching and the excitement of the Philly Special could be fading.
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Dick’s Sporting Goods, one of the largest sports retailers in the U.S., will immediately end the sale of assault-style rifles in its stores and stop selling guns of any type to anyone under age 21.

The company made the announcement Wednesday, precisely two weeks after a school shooting in Parkland, Florida.

“We deeply believe that this country’s most precious gift is our children. They are our future. We must keep them safe. Beginning today, DICK’S Sporting Goods is committed to the following: http://d.sg/RTC,” the company said in a post on Twitter.

“We need to make a statement,” chairman and CEO Edward Stack said in an interview Wednesday on CNN. “We don’t want to be part of this story any longer.”

Stack said the Florida shooting suspect, 19-year-old Nikolas Cruz, legally purchased an AR-15 assault rifle from Dick’s in November, but it was not the one used to kill 14 students and 3 staff members at Marjory Stoneman Douglas High School.

Stack, who said he remains a strong advocate of the U.S. Constitution’s Second Amendment, asserted the nation’s gun laws do not prevent dangerous people from buying guns and that lawmakers must act to strengthen those laws.

The executive called on elected officials to ban assault-style firearms, high-capacity magazines and “bump stocks,” which are devices that enable semi-automatic rifles to fire hundreds of rounds per minute. Stack also proposed raising the minimum age to buy guns to 21.

He said Dick’s, which also stopped selling high-capacity magazines, is prepared for any backlash but will not change its policies on gun sales. “We’re comfortable with our decision,” he said, adding that Dick’s will continue to sell an array of hunting and sport firearms.

The announcement is one of the strongest positions taken by a major U.S. corporation since the massacre, which has reignited the national gun debate and sparked a wave of gun-control rallies across the country.

More than a dozen U.S. corporations have ended partnerships with the National Rifle Association since the mass shooting, including Delta Airlines and United Continental Holdings, Inc., which owns United Airlines.

NRA ties

Other companies that have cut ties with the NRA include Avis, Best Western International, Enterprise Rent-a-Car, Metlife, the Hertz Corporation, and Wyndham Worldwide Corporation.

The NRA is one of the country’s most powerful lobbying groups for gun rights and claims 5 million members. In the 2016 elections, the NRA gave $54 million in political donations, much of that during the presidential race.

It is not unusual for some members of Congress to have individually received hundreds of thousands of dollars — even millions — from the NRA. While some Democrats are also recipients of NRA financial support, the top benefactors are currently members of the Republican Party.

NRA reaction

Last week, NRA Executive Vice President Wayne LaPierre told the Conservative Political Action Conference outside Washington that those advocating for stricter gun control were exploiting the Florida shooting.

Gun control advocates have noted that many teenagers in America can legally purchase assault rifles before they’re eligible to vote or drink alcohol. Twenty-eight of the 50 states have no minimum age requirement for owning a rifle.

Another giant U.S. retail seller of guns, Walmart, Inc., stopped selling AR-15 rifles and other semi-automatic weapons in 2015.
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Two major U.S. retailers changed their gun sales policies Wednesday in the fallout over a Florida high school massacre.

Walmart, the country’s biggest retailer, announced it is raising the age restriction for buying guns and ammunition to 21.

“We take seriously our obligation to be a responsible seller,” it said in a statement. 

Walmart is also dropping toys and other items that resemble assault-style weapons from its website. The retail giant stopped selling assault-style guns in 2015 and does not sell handguns except for its stores in Alaska.

Earlier Wednesday, Dick’s Sporting Goods announced it would no longer sell assault-style rifles or any gun to anyone younger than 21.

The chain went one step further and urged Congress to ban assault-style weapons and raise the minimum age.

The alleged Parkland high school shooter, Nikolas Cruz, used an AR-15.

Dick’s says Cruz had bought a shotgun at one of its stores after going though all the proper procedures, but stressed it was not the exact weapon or the type allegedly used in the Feb. 14 massacre. 

Both Walmart and Dick’s say they are committed to serving sportsmen, hunters, and the majority of gun owners whom they call law-abiding citizens.

WATCH: Dick’s Sporting Goods CEO: ‘We Don’t Want to be a Part of This Story’

The mass shooting of 17 people at Marjory Stoneman Douglas High School has had an impact on the corporate world, which is seemingly taking a close look at nationwide polls that overwhelmingly favor tighter gun laws.

More than a dozen major companies are ending discounts for members of the National Rifle Association (NRA). They include Delta Airlines, Enterprise Rent-A-Car, MetLife Insurance and Best Western Hotels. 

President Donald Trump, who has been a huge supporter of the NRA and whose campaign was a recipient of millions of dollars in NRA funds, said earlier this week that sometimes you just have to fight the NRA.

At a discussion on gun safety with U.S. lawmakers Wednesday, he also accused Republican politicians who have given tepid support for stronger gun laws of being “afraid” of the powerful pro-gun lobby group.
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Three of President Donald Trump’s senior economic aides are expected to meet this week with a top Chinese economic official to discuss trade disputes between the United States and China.

White House spokeswoman Sarah Huckabee Sanders told Reuters that Treasury Secretary Steven Mnuchin, U.S. Trade Representative Robert Lighthizer and Trump’s economic adviser, Gary Cohn, are expected to meet Chinese economic adviser Liu He in Washington.

The talks are likely to cover a range of differences including intellectual property and steel.

Trump has long called for a more balanced trade relationship with China and threatened to impose a big “fine” against China to protect American intellectual property. U.S. officials said Trump has been discussing imposing a global tariff on imports of steel from China, the world’s largest steel producer, and other countries.

The talks with Liu may help determine the trajectory of the U.S.-Chinese trade relationship, which Trump believes is heavily tilted in favor of China.

A senior U.S. official said there was skepticism on the U.S. side that a trade breakthrough could be achieved any time soon.

“We’re trying to treat this with an open mind. But the Chinese don’t really want to make a deal. They like the status quo,” the official said.

There was no plan for Trump himself to meet Liu, but officials did not rule it out if progress was being made.

Liu, a Harvard-trained economist and trusted confidant of Chinese President Xi Jinping, has emerged as the front-runner to be the next governor of China’s central bank, according to sources with knowledge of the situation. Liu is the top adviser to Xi on economic policy and is also expected to become vice premier overseeing the Chinese economy.

Steel

A source close to the White House said Trump had expressed interest in imposing a tariff on steel imports of at least 24 percent. The White House said no final decision had been made.

The Commerce Department on Feb. 16 recommended that Trump impose stiff curbs on steel imports from China and other countries and offered the president several options ranging from global and country-specific tariffs to broad import quotas.

A blanket tariff on steel would cover every steel and aluminum product entering the American market from China.

China has expressed concerns over excessive protectionism in the U.S. steel sector and urged restraint. It has also said it will oppose any “unfair and unreasonable” trade measures by countries such as the United States.
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The head of the World Trade Organization diplomatically took issue with U.S. President Donald Trump’s description of the WTO as a catastrophe on Tuesday, pointing out that the United States actually had a better deal than other countries in the club.

“World Trade Organization — a catastrophe,” Trump said on Monday at a meeting with U.S. governors, according to a White House transcript.

“The World Trade Organization makes it almost impossible for us to do good business. We lose the cases, we don’t have the judges. We have a minority of judges. It’s almost as bad as the 9th Circuit,” Trump said.

Asked about Trump’s remarks, WTO Director General Roberto Azevedo, a former Brazilian trade negotiator, told reporters in Sofia that it was not news that the United States had concerns about the work of the WTO. 

“Just one clarification,” he said.

“No member has more than one judge at the WTO. The members of the Appellate Body, they are seven, and they come from different regions, so no country has a majority there. The United States, in fact, has always had one of the Appellate Body members with U.S. nationality, which is very unusual, but it is the situation.”

Since last year, the United States has been vetoing the appointment of new judges to the WTO’s Appellate Body, in effect the supreme court of world trade.

The lack of judges has slowed down the handling of trade disputes and could halt the appeals process altogether after the next judge retires in September.

Trump has said he thinks the United States does not get a fair deal, but trade negotiators from other countries say he has not yet set any conditions for resuming judicial appointments, making it impossible to meet U.S. demands.

“This is a very serious situation that we are trying to discuss with members, to see how we can overcome this,” Azevedo said.

Former WTO chief Pascal Lamy said last week that Trump’s view of trade was “medieval,” and the U.S. win/lose rate in WTO disputes was similar to that of other countries.

“The question is whether the U.S. problem is trying to fix a number of issues or whether the U.S. strategy is trying to wreck the system,” Lamy said.
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Venezuela’s foreign minister said Tuesday that U.S. sanctions against the ailing oil nation were making foreign debt renegotiation more difficult and causing “panic” at global banks.

Venezuela is undergoing a major economic crisis, with millions dealing with food and medicine shortages, and President Nicolas Maduro’s socialist government is late in paying interest of $1.9 billion on its debt.

The U.S. government imposed financial sanctions on Venezuela in August, prohibiting dealing in new debt from the Venezuelan government or state oil company PDVSA, in an effort to halt financing that Washington said fuels a “dictatorship.”

Venezuela has repeatedly said Washington is trying to force a default.

“The renegotiation of external debt is underway, but it has been made more difficult by U.S. sanctions,” Foreign Minister Jorge Arreaza told reporters in Geneva. “It’s incredible how global banks have reacted with panic. If a bank somewhere in the world works with Venezuela, they feel they are going to be sanctioned.”

According to Arreaza, global banks have opted to close accounts belonging to the government, business people and embassies. He added that some U.S. companies were unable to pay for Venezuelan oil.

Earlier this month, U.S. Secretary of State Rex Tillerson raised the specter of sanctions on Venezuela’s oil industry. The OPEC nation obtains 95 percent of its export revenue from oil, though production is down significantly in recent months.

“If the international financial system blocks Venezuela, we are working with Russia, China and Turkey to find new mechanisms,” said Arreaza.
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A surge in sales of Cuba’s legendary cigars in China helped manufacturer Habanos S.A.’s global revenue rise 12 percent to hit a record of around $500 million last year, the company said on Monday at the start of Cuba’s annual cigar festival.

Habanos S.A., a 50-50 joint venture between the Cuban state and Britain’s Imperial Brands Plc, said sales in China, its third export market after Spain and France, jumped 33 percent in value in 2017.

“Without doubt, there is potential for China to become the biggest market at a global level,” Habanos Vice President of Development Jose María Lopez told Reuters after the company’s annual news conference, while puffing on a smoke.

The Cuban monopoly cigar company’s hand-rolled cigars, which include brands such as Cohiba, Montecristo and Partagas, are considered by many as the best in the world, and the festival attracts wealthy tobacco aficionados and retailers from all over for a week of extravagant parties and tours of plantations and factories.

Lopez said that growth in global sales of Cuban cigars last year outpaced the luxury goods market, which expanded 5 percent, according to consultancy Bain & Co. He put sales growth down to several good tobacco harvests and new products.

The Habanos executive said the outlook was also positive, given solid demand and “excellent” climatic conditions.

Hurricane Irma, which wrought havoc throughout much of Cuba last year, left the western, prime tobacco-growing state of Pinar del Rio mostly unscathed.

Cigars are one of the top exports for the Cuban economy, which is otherwise struggling with decreasing aid from key ally Venezuela, a cash crunch and a push back against market reforms.

However, the Caribbean island cannot sell its signature export to the biggest market worldwide for cigars, the United States, due to the decades-old U.S. trade embargo.

Improved U.S.-Cuba relations under former U.S. President Barack Obama stoked a boom in international travel to Cuba and boosted cigar sales on the island, with American visitors able to take home as many cigars as they wanted.

Lopez said U.S. President Donald Trump’s more hostile policy toward Cuba, including tighter restrictions on U.S. travel, did not appear to have impacted sales so far. Domestic revenue rose around 15 percent last year.

“We trust that despite Trump’s measures the Cuban market will continue to grow in 2018,” he said.

Cigars have been Cuba’s signature product ever since Christopher Columbus saw natives smoking rolled up tobacco leaves when he first sailed to the Caribbean island in 1492.

Late revolutionary leader Fidel Castro was often seen puffing on his favored kind, the long and thin ‘lancero’ until he quit in 1985.
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