Pro-Kremlin Russian media lost millions of readers and viewers in 2024, with some state propaganda outlets having their audiences slashed by up to a third. The main propaganda TV channel, Channel One, has lost a quarter of its viewers since Russia’s full-scale invasion of Ukraine in 2022. Experts who spoke to VOA Russian note this has become a steady trend that the Kremlin has so far been unable to reverse, even with larger injections of cash into state-owned media outlets. 

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